What Is Mindshare And How Does It Affect Your Business?

According to Wikipedia, “Mindshare relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names. The aim of mindshare is to establish a brand …

What Is Mindshare And How Does It Affect Your Business? Read More »