For anyone who is serious about getting their website to rank high and get free traffic from the search engines, you have got to consciously reduce your website bounce rate; and one way you can do this is through video embeds.
Just in case you are wondering what Bounce Rate means, here's what Wikipedia says about it:
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is basically calculated on how much time a person spends on your site.
Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees.
Your website's bounce rate is the percentage of people who land on a page on your website, then leave. They don't click on anything else. They just get to one of your pages, hang out for a bit, then leave.
As Neil Patel shared in the video above, adding videos on your website keeps your site visitors longer on your pages which in turn increases your time-on-site metric and ultimately helps reduce your bounce rate.
An increased time-on-site percentage for your site sends out a positive signal to the Search Engines that people found what they were searching for on your site that made them spend more time on it.
The truth is, the video doesn't have to be done by you; what counts is that they are relevant to the page you post them on and that they provide value to your viewers.
Bounce Rates are a critical metric Google uses in determining which site ranks more than the other in the Search Engine Result Pages (SERP). So be sure to add videos to your blogging or website content strategy. Even if you don't have the time to fully run blogs on a consistent basis on your site, you can create basic informational videos that will explain to your site visitors what your product or service is about. By doing this, you get them spend more time on your site when they watch videos.
This simple addition can just be what will make your site rank a position higher than that of your competitors.