Video inside the reading experience.
Video advertising is a live commercial product. Units play within a publisher page rather than interrupting it; campaigns can bill for viewable impressions, qualified views and destination clicks under the terms shown before submission.
Two ways video appears.
Availability depends on the publisher's layout and the units they have enabled, so the mix is confirmed at campaign build.
Native video card
A vertical or square player inside the feed or article flow, at 360 × 450 or 300 × 600. It reads as part of the page rather than a banner.
9:16 and 4:5 creative performs best here; landscape is supported but uses less of the frame.
In-content rectangle
A player at 300 × 250 or 336 × 280 in the article column or sidebar, where a display unit would otherwise sit.
Landscape and square fit naturally; vertical creative is cropped to the frame.
What to prepare.
These are the creative limits the platform enforces, not recommendations.
| Item | Specification |
|---|---|
| Accepted uploads | MP4, WebM or Ogg. Uploads are normalised for mobile playback before review. |
| Aspect ratios | 9:16 vertical, 4:5 portrait, 1:1 square, 16:9 landscape. |
| Duration | Up to 60 seconds. Very short creatives under five seconds must play in full to count as a view. |
| Placement sizes | Native card 360 × 450 or 300 × 600. In-content rectangle 300 × 250 or 336 × 280. |
| Qualified view | At least 50% visible in an active tab, watched for the shorter of 10 seconds or 50% of the video's duration. |
| Review | Creative is reviewed before serving. The approved file is locked to the reviewed version, so the video that runs is the video that was approved. |
What a qualified view means.
A view counts when the video is actually being watched — not when the player loads.
A qualified view needs at least 50% player visibility, an active tab and a valid server-issued session. The watched-time threshold is the shorter of 10 seconds or 50% of the video's duration. A 12-second video needs 6 seconds; a 40-second video needs 10.
Creatives under five seconds have to play in full. Anything under two seconds cannot produce a qualified view at all, because there is no meaningful threshold to measure against.
The player sends bounded progress heartbeats while it is visible. A player sitting off-screen, playing in a hidden tab or replaying the same accepted event does not accumulate another qualified view.
This definition exists so a campaign is not charged for a video nobody watched.
Five steps in the application.
- Upload the videoChoose the file; the platform normalises it for mobile and shows the aspect class it detected.
- Set the objectiveWebsite visits and sales, or calls and enquiries. The objective decides which actions the campaign can use.
- Choose the audienceCountry, selected Nigerian state and device, using the same controls as display campaigns.
- Set budget and bidsSet the daily limit, campaign duration and the CPM, CPV and — for website objectives — CPC bids shown before submission.
- Submit for reviewThe campaign can serve only after the creative is approved and the campaign is active.
What is measured, and where it can run.
What the campaign reports
- Impressions and viewable delivery.
- Qualified views against the definition above.
- Clicks and call intents, where the objective supports them.
- Spend against the daily limit.
Publisher eligibility
Video runs only on units that are active, belong to an active site and publisher, and have video enabled in one of the supported sizes.
Not every display unit carries video. Publishers opt units in; the placement has to suit the site's layout.
CPC, CPM and CPV do different jobs.
A campaign can use CPM, CPV and CPC together, but it pays only for events that qualify.
Cost per 1,000 viewable impressions
CPM charges for accepted viewable delivery. The system accrues the campaign's CPM bid one impression at a time and settles it accurately rather than rounding every impression up.
Cost per qualified view
CPV charges when the server records a qualified view under the visibility and watched-time definition above. Loading the player or starting playback is not enough.
Cost per click
CPC charges for an accepted destination click on a website-objective campaign. A call-intent tap is reported for a calls objective, but it is not billed as CPC.
How hybrid billing works
A website-objective campaign can enable CPM, CPV and CPC together. The same viewing session can therefore produce a CPM charge when its viewable impression is accepted, a CPV charge if the viewer reaches the qualified-view threshold, and a CPC charge if that viewer then clicks the destination.
Each event must qualify independently. An impression does not automatically become a view, and a qualified view does not automatically become a click. Each component is recorded separately, duplicate accepted events are rejected, and the active daily and lifetime campaign budgets still apply.
Video advertising is live and bills advertisers in production. We do not publish a rate card here: the campaign builder shows the current bids and commercial disclosure before submission.
Run a video campaign.
Upload once, choose the placement that suits the creative, and measure against a qualified view rather than a player load.
