Reach the audience you cannot buy.
Independent publishers hold attention that never appears in a walled garden. NG Adverts lets you buy that attention yourself: set the audience, the model and the budget, then follow delivery in your own dashboard.
Pick the model before the creative.
The model decides what you are charged for. Choose the one that matches the outcome you can measure.
Pay when someone clicks
You set the highest cost you will pay for a click. The campaign is charged when a click is recorded, so spend follows the traffic you actually receive.
Best for: traffic, lead pages, product pages and anything with a clear next step. You do not need conversion tracking to start.
- Charged on
- A recorded click
- You need
- A landing page and creative
- Watch
- Click quality, not click volume
Pay for delivery
You set a price per thousand impressions. The campaign is charged as impressions are delivered, regardless of whether anyone clicks.
Best for: awareness, launches and keeping a message in front of a defined audience. Reach and frequency matter more than an immediate action.
- Charged on
- A thousand delivered impressions
- You need
- Creative that reads in a glance
- Watch
- Frequency and placement mix
Pay for the action
You define the action that counts, install tracking on your success page, and the campaign is charged when that action is recorded and attributed to a click.
Best for: sign-ups, orders and enquiries where the outcome is measurable. How CPA tracking works.
- Charged on
- A qualifying action
- You need
- Conversion tracking on your site
- Watch
- Attribution and duplicate actions
Targeting is set by you, per campaign.
No account manager has to approve a targeting change. These four controls decide where your creative can appear.
Show the campaign only in the countries you select. Inventory outside that selection is not eligible.
Desktop, mobile or both. Creative has to work at the size the placement renders on each device.
Choose the kinds of publisher content your ad can sit beside, from news to niche communities.
Reach audiences estimated to be in selected Nigerian states. Delivery depends on available inventory in those states and location is not a GPS guarantee.
A campaign, field by field.
This is the whole form. If you can answer these six rows, you can launch.
| Field | What you decide | Have this ready |
|---|---|---|
| Objective | What the campaign is for — traffic, awareness or a completed action. | A single measurable outcome. |
| Pricing model | CPC, CPM or CPA, matching the objective. | Your ceiling cost per click, per thousand impressions or per action. |
| Creative | The banner, HTML or video that will run. | Assets in a supported size; see ad formats. |
| Audience | Country, selected Nigerian states, device and content category. | The audience you can describe in those terms. |
| Budget | Daily limit and campaign duration. | A funded naira wallet. |
| Destination | The URL the ad sends people to. | A live page that matches the creative's promise. |
Most delays are creative delays.
What passes review
- Accurate claims and a clear advertiser identity.
- A supported size and a readable layout at that size.
- A destination page that matches the creative.
- No prohibited content or misleading interaction.
What sends it back
- Text that is unreadable on a phone.
- A landing page that differs from the advertised offer.
- Autoplay audio or unexpected interaction.
- Missing or mismatched destination.
Creative is reviewed before it can serve. Build to the size and message first; review is a check, not a design service.
Know what is happening while it happens.
Delivery is reported against the campaign while it runs, not in a periodic summary. Three questions the dashboard answers without a support ticket:
- Is it running?Status, start and end, and whether anything is paused or awaiting review.
- Is it pacing?Spend against the daily limit, so a campaign does not exhaust the budget before the day is useful.
- Is it working?Impressions, clicks or actions, and click-through, per campaign.
| Delivery | On pace |
|---|---|
| Impressions | 412,908 |
| Clicks | 2,560 |
| Click-through | 0.62% |
| Spend to date | ₦ 1,250,000 |
The questions buyers ask first.
What is the minimum spend?
We do not publish a minimum on this site. If a minimum deposit or campaign spend applies to your account, account support will confirm it before you fund anything — we would rather answer it than have you discover it at checkout.
How long does creative review take?
Review is completed before a campaign serves; we do not publish a turnaround promise. Plan for review as a step between submitting and going live.
Where will my ads actually appear?
On reviewed, independent publisher sites in the categories and countries you target. The exact mix depends on your targeting and on which sites are approved at the time.
What happens if a campaign underdelivers?
Delivery depends on available inventory that matches your targeting and bid. The dashboard shows pace and delivery so you can adjust targeting, creative or bid rather than waiting blind.
Can an agency run several clients?
Yes. Each client should have its own advertiser account so budgets, campaigns and reporting stay separate. Account support handles access questions.
Build the first campaign.
Open an advertiser account, fund the wallet and create a campaign. Review happens before serving; you keep control of the budget throughout.
