Two sides. One network.
NG Adverts connects advertisers who want distributed attention with independent publishers who earn from audiences they have already built. Both sides see the same delivery data. Only their own.
The position in the middle.
We are infrastructure, not an agency.
Advertisers create campaigns themselves. Publishers submit sites and host approved units. NG Adverts applies targeting, reviews creative, serves the campaign and reports delivery to both sides.
That position only works if it stays neutral. The product is the connection and the reporting around it, not a media-planning layer sold on top of the network.
It also means the platform has to be honest about what it cannot do: no guaranteed delivery, no guaranteed earnings, no rate card invented for a marketing page.
The thesis.
The open web runs on independent publishers. Advertising is how that work gets funded.
Newsrooms, creators, forums and niche communities carry a large share of the useful web. They are also the part of the web with the least direct access to advertising budgets. A network that shares revenue openly and reports honestly is a network those publishers can build on.
Four commitments we can be held to.
Review before serving
Advertiser creative and publisher sites are reviewed before they go live. The review exists to protect both sides from the other's worst actors.
Report what happened
Delivery data is shown to the side that owns it. Advertisers see campaign delivery; publishers see unit revenue. Neither sees the other's account.
Publish the split
Publishers keep 50% of the net advertising revenue their units generate. It is stated, not negotiated quietly.
Do not invent numbers
If a threshold, rate or timing is not in the programme guidelines or shown in the application, it is not a term of service.
The current state, without the brochure.
Where we are today
Live with independent publishers across Nigeria, selling display, native and video inventory on a 50/50 revenue share. Campaigns are self-service and reviewed before serving.
The model is built to extend into new markets; coverage expands as publishers join, not as a press release says.
What we do not claim
- A published rate card.
- Guaranteed earnings or delivery volumes.
- Client names we do not have permission to publish.
- Features that are still in design.
Work with the network.
Advertisers can open an account and build a campaign today. Publishers can submit a site for review.
