A programme, not a plugin.
The publisher programme is the set of terms, standards and review steps behind every site in the network. Joining means accepting them; staying means keeping to them.
What you are joining.
Reviewed inventory
Every site is checked before it can serve. Advertisers buy a network that has been looked at, which is why demand exists to sell.
One published split
50% of net advertising revenue from your units. The same arrangement for every publisher; it is not negotiated site by site.
Your account, your data
Reporting by site and unit, and withdrawals requested from the same account you use to manage your sites.
Be honest about the fit.
A rejected application costs you time. Reading this first costs you a minute.
This is for you if
- You own or control the site and can place tags on it.
- Your audience is real people reading real content.
- You can add a unit without breaking the page.
- You want a straightforward revenue share with reporting.
This is not for you if
- Traffic is bought, incentivised or generated.
- The site carries pirated, hateful or adult content.
- You need a guaranteed income figure.
- You want ads to cover content or trigger pop-ups.
How an application runs.
Five stages. None of them is automatic.
- Create one accountRegistration is a single shared form. Select Publisher, or Advertiser & Publisher, in the account options.
- Add the websiteSubmit the domain and the details reviewers need. Each site is reviewed separately.
- ReviewOwnership, content, traffic quality and placement are assessed. No turnaround is promised.
- Resolve notesIf something is fixable, you get the reason and can resubmit.
- Create unitsApproved sites get ad units in the supported sizes; place the generated tags where they suit the layout.
The short version, with the long version linked.
Standards in brief
- Content suitable for advertising, and yours to monetise.
- Genuine traffic only.
- Placements that do not obscure content or mislead readers.
- Working tags, including on mobile.
Where the detail lives
The programme guidelines hold the full rules on creative, sites, traffic, placement and accounts. This page is the overview; the guidelines are the version that applies.
If a rule changes, the guidelines change first.
Keep the split and the withdrawal separate.
Earnings and withdrawals are two different things
The split decides how net advertising revenue is shared: 50% to you, 50% to the platform. It does not change with your balance or your site.
Withdrawals are a separate process. Your eligible balance must reach ₦5,000, and a successfully configured, verified bank account is required before a request can be made. Publishers who meet both conditions are added to the payment queue on the 15th of each month. A 3% withdrawal processing fee applies to the withdrawal amount, shown separately from the split and disclosed in the withdrawal screen before you confirm.
The queue date starts processing; it does not guarantee a particular bank-credit date. Read the full conditions in the programme guidelines before you rely on a date. A balance in your dashboard is not the same as money received.
Before you apply.
Is the 50/50 split negotiable?
No. It applies to every publisher in the programme and is published rather than agreed privately.
How long does review take?
No turnaround is promised. Review involves a person looking at the site, and the queue varies.
Can I run my own ads alongside?
Direct deals that do not conflict with the programme are a question for account support; the network's units must still meet the placement standards.
What happens if my traffic quality changes?
Sites can be re-reviewed. Purchased or automated traffic can end a site's participation, including after approval.
Can I add a second site?
Yes, to the same publisher account. Each site is reviewed on its own.
Apply once, properly.
Create the account, select the publisher option, and submit the site with the details a reviewer needs.
