Your audience. Our demand.
NG Adverts sells advertising into independent publisher sites. You keep half of the net advertising revenue your ad units generate, and you keep control of where the units sit.
A split, stated plainly.
How a balance is built.
Each step has a record behind it. You can trace a balance back to the units and campaigns that produced it.
- An ad is deliveredA campaign serves into one of your approved units, on a page that matches its targeting.
- Revenue is recordedThe delivery is recorded against the campaign that paid for it, not estimated from page views.
- Your share is calculated50% of the net advertising revenue NG Adverts collects for impressions on your units.
- Your balance growsEarnings appear in the publisher dashboard, broken down by site and by ad unit.
- Eligibility is checkedAt least ₦5,000 in eligible earnings and a successfully configured, verified bank account are required for the monthly payment queue.
When eligible earnings enter the queue.
Threshold, bank verification and processing date are separate checks.
1. Reach the threshold
Your eligible publisher balance must reach the current minimum withdrawal threshold of ₦5,000.
2. Verify the bank account
Choose a supported Nigerian bank, enter the account number, let Flutterwave resolve the account name, then confirm the six-digit code NG Adverts emails before the account is saved.
3. Enter the payment queue
Publishers who meet both conditions are added to the payment queue on the 15th of every month.
Queue date is not bank-credit date
The 15th starts payment processing. Entering the queue does not guarantee same-day settlement or a particular bank-credit date. Eligibility and applicable deductions remain subject to the Publisher Programme Guidelines.
What we look at before a site is approved.
Review protects advertisers, which is what keeps demand coming to your site.
What we check
- OwnershipThe site is yours to monetise.
- ContentSuitable for advertising, with no prohibited material.
- Traffic qualityGenuine readers. No purchased, incentivised or automated traffic.
- PlacementAds do not cover content, mislead readers or break on mobile.
What fails review
- Traffic bought from a network or generated by scripts.
- Ads stacked so the article cannot be read.
- Pop-ups or redirects triggered by an ad click.
- A site carrying pirated, hateful or adult content.
- Units that only render on desktop and vanish on mobile.
Three placements that work.
The unit has to earn without ruining the page. These are the patterns that pass review most often.
The honest version.
What this programme does not promise
- No guaranteed income, traffic level or fill rate.
- The 15th is the payment-queue date, not a guaranteed bank-credit date.
- No automatic approval: every site is reviewed.
- No permission to buy traffic or incentivise clicks.
If a promise is not written in the programme guidelines or shown in your dashboard, treat it as not made.
See which unit earns.
| Website | Unit | Revenue |
|---|---|---|
| news.example.ng | 728×90 | ₦ 386,120 |
| dailyblog.example | 300×250 | ₦ 214,880 |
What the dashboard shows you
Impressions, clicks and revenue by site and by unit, so you can tell which placement is carrying the account and which one is in the wrong place.
Reporting is per unit because that is the only level at which you can act: move a unit, remove a unit, or change the page it sits on.
Sample values above. They are not a forecast for your site.
What publishers ask before applying.
Do I need a minimum amount of traffic?
There is no published traffic floor. Review looks at whether the traffic is genuine and whether the site suits the network's advertisers. A small, engaged audience can be a better fit than a large, low-quality one.
How much will I earn?
It depends on your traffic, your placement and advertiser demand for your audience. We do not publish earnings estimates, and no figure is guaranteed.
When do I get paid?
When your eligible publisher balance has reached ₦5,000 and your bank account is successfully verified, you are added to the payment queue on the 15th of each month. The queue date starts processing; it does not guarantee same-day settlement or a particular bank-credit date. Eligibility and applicable deductions remain subject to the programme guidelines.
Can I place ads on more than one site?
Yes. Add each site to the same publisher account for review; each approved site gets its own reporting and units.
What if my site is rejected?
You get the reason. Fix what is fixable and resubmit; some issues, such as purchased traffic, cannot be corrected.
Do I have to change my design?
No. You choose where units go. The placement rules exist so ads do not break your layout or mislead your readers.
Submit the site.
Create an account, add your website and work through the review notes. You can add more sites to the same account later.
