In recent years, Online Marketing has become the most popular marketing method and there are facts about Digital Marketing that have become established over time.
Digital Marketing is a cost-effective, helpful, and dependable tool that can be utilized to achieve results for any type of business.
The Internet provides Digital Marketers with limitless chances, which is why it has grown so popular.
One fascinating aspect of Digital Marketing is that it may be utilized to reach millennials who prefer to use their smartphones rather than drive.
Forbes reports that 58% of people use their smartphones for “important” purchases and 41% for “non-essential” purchases.
In this article, we will take a look at some interesting facts about Digital Marketing, to help you understand it better.
Fact #1: Digital Marketing Pays Off
The benefits of Digital Marketing are plenty. Digital Marketing helps businesses grow in ways other forms of advertising cannot.
For example, according to the American Advertising Federation, Online Ads generate $40 billion annually while print advertisements only bring in around $20 billion.
This means online ads can be up to 10 times more effective than traditional media. The same goes with social media; Facebook alone has over 1.2 billion users who spend an average of 2 hours per day on the site. That’s almost 3 million potential customers!
Fact #2: Search Engine Optimization Will Give You Free Visibility For A long Time
Search Engine Optimization (pronounced as SEO for short) has become one of the most important aspects of any business’ website today.
If your site isn’t optimized properly, then chances are that potential customers will not find you when they search on Google or another major Search Engine. This is why it’s so crucial for a company to have an effective strategy in place if they want their brand name to be found by people who need what they sell or service they provide.
Search Engines like Google and Bing provide businesses with the opportunity to be found when people search for keywords related to what they do.
Being found in the search results means more traffic for your business or an increase in mindshare for your brand, especially if you have carefully optimized how your business shows up in the search results.
The goal for implementing SEO is to increase visibility and drive sales leads. Statistics show that Search Engine Optimization has been successful for many small business owners, but the best results are usually seen when both SEO and PPC methods are combined together.
Fact #3: Use Social Media Marketing For Better Engagement
Social media marketing has become one of the most powerful tools for businesses looking to broaden their audience and create connections.
Research shows that 91% of marketers use social media to generate customer engagement, but there are other benefits that come with it too.
Presenting yourself on social media gives your target audience direct access to who you are, what you stand for, and what you’re passionate about.
This is a great way to build trust in your brand as well as gain new customers. Social media also allows you to connect directly with potential clients through comments or questions posted online. These interactions are vital and can be used to determine if they would benefit from working with you.
Social networking is free, but it takes time to build up an audience.
“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”~Susan Cooper
Fact #4: More Promotion Will Give You More Visibility
There are many ways to promote your content but all the methods can majorly be grouped into 2 groups – free and paid promotion.
The free method include sharing content on social media in relevant groups, Whatsapp Status, Facebook Stories, sending out emails, and blogging.
The paid promotion channels include advertising via Ad Networks like NG Adverts, Google etc, Facebook, Instagram and many other platforms that have access to a thriving audience.
The key here is to consistently talk about your business through different formats and different channels. The longer you can promote your content, the higher your chances of getting new leads and ultimately sales.
“It’s not the best content that wins. It’s the best-promoted content that wins.”~Andy Crestodina
Fact #5: Content Marketing
The new wave in marketing is Content Marketing. It encourages a company to publish interesting and relevant content on their website or blog which will attract traffic from relevant sites and social media.
This type of marketing differs from traditional methods because it’s more about creating a relationship with the consumer over time, rather than immediate sales.
Businesses large and small are investing more time and money into content marketing. It’s a trend that shows no signs of slowing down. Recent surveys show that businesses are creating more content, putting more resources towards creating more content and using social media to promote their content.
Content marketing has been shown to be one of the best ways for companies to grow their customer base and increase brand awareness.
In fact, this post you are reading is part of our Content Marketing strategy. 🙂
“Content Marketing provides 4x the ROI of our traditional marketing spend.”~Julie Fleischer
Fact #6: Mobile Marketing
Mobile marketing has become the go-to way for many companies to reach their customers. It has been successful because it is convenient for both the company and the customer. Mobile marketing often features apps where people can sign up for promotions or take surveys in order to receive discounts or coupons for products they are interested in, which has helped businesses grow their customer base.
The mobile marketing industry is expanding rapidly because of its effectiveness in reaching customers. The mobile marketing industry also includes SMS text messaging, push notifications, location-based services, and more.
There are a variety of ways that you can use mobile marketing to promote your business. You should consider using these methods if you want to attract new clients and keep current ones coming back.
Fact #7: Email Marketing Still Works
Your email has now become an important marketing tool for your company. With the growing use of social media, an email is now more beneficial than ever. Digital Marketers can easily control the content and message that their customers receive through emails as opposed to Facebook posts or tweets. Through Email Marketing, you can instantly create customer loyalty and provide timely promotions and announcements without spending a lot of money on advertising.
Although the traditional form of marketing is still widely used, email marketing is said to have an ROI of 3200% and it is rising rapidly in popularity.
This type of marketing is cheaper than other forms and more time effective. For example, it only takes the reader a few seconds to read an email while it may take them more than 20 minutes to skim through advertisements.
Email marketing also provides businesses with instant feedback on any significant decisions they’ve made, which is only possible with online forms of marketing.
Fact #8: Video Marketing Helps Your Prospects Understand Your Product Better
Looking for The Best Way To Promote Your Business Online? Video has become one of the most popular ways for people to get information about products or services. It’s not just consumers who are using video as a way to learn about new things; companies like Google use videos to promote their own websites.
87% of marketers say video has helped them in increasing visitors. Video has helped 82% of marketers improve dwell time. 94% of marketers claim video has helped them improve product or service comprehension. According to 86% of marketers, video has aided them in generating leads.
Videos can be used in many different ways and there are plenty of tools that allow you to create your very own video content.
You don’t need to have millions of dollars to start making videos either – with basic easy-to-access devices such as your phone and an editing software, you can produce professional videos.
In conclusion, it’s important to know that Digital Marketing is ever-changing and requires advertisers to stay on top of the latest trends.
It also means that they must constantly adapt their marketing strategies to keep up with changing consumer behavior.
Are there any other facts about Digital Marketing you think we missed out? Please feel free to share with us in the comment section below.