Banner Ads 101: A Beginner’s Guide to Online Advertising

Welcome to “Banner Ads 101: A Beginner’s Guide to Online Advertising”! In this blog post, we will be exploring the world of banner advertising, one of the most common forms of online advertising. Whether you are a small business owner looking to advertise your products or services online, or a marketer looking to expand your knowledge of digital advertising, this guide is for you.

We will cover the basics of banner ads, including how they work, the different types of banner adverts, and tips for creating successful banner ad campaigns.

So let’s dive in and learn more about how banner advertising can help you reach your target audience and grow your business!

What Are Banner Ads?

Banner advertising (called Banner Ads for short and also used interchangeably as Ad Banners), are a type of online advertising that typically consists of a graphic image or a multimedia object (such as a video or animation) that is placed on a website or social media platform.

When a user clicks on the banner ad, they are typically redirected to the advertiser’s website.

Ad Banners are usually used on web pages and can be displayed at the top, within the page content or at the bottom of web pages. They can be a useful tool for driving traffic to a business, but it’s important to approach them with a clear strategy in mind.

What Are The Benefits Of Using Banner Ads?

Here are some potential benefits of using banner ads:

Targeted reach: Banner ads can be targeted to specific audiences based on their location, interests, and other factors, which can help ensure that the ad is being seen by the right people.

Measurable results: Banner ads can be tracked and analyzed to see how well they are performing, which can help advertisers understand the effectiveness of their campaign and make adjustments as needed.

Brand awareness: Banner advertising can help increase brand awareness by repeatedly exposing users to the company’s name and logo.

Cost-effective: Banner ads can be a cost-effective way to reach a large audience, particularly when compared to other forms of advertising such as television or print ads.

Flexibility: Banner ads can be placed on a variety of websites and social media platforms, which allows advertisers to reach a wide audience.

Interactive: Some banner ads are interactive, allowing users to engage with the ad in a variety of ways, such as by clicking on a button or filling out a form. This can help increase the effectiveness of the ad.

What Are The Types Of Banner Ads?

There are several types of online banner ads that can be used to promote a product or service on the web.

Some common types include:
Static Banner Ads: These are simple, static images that do not change or move.

Animated Ad Banner: These are banners that use animation or movement to attract the viewer’s attention.

Interactive Ad Banners: These are banner ads that allow the viewer to interact with them, such as by clicking on them or hovering over them with their mouse.

Video Ad Banners: These type of ads use video to promote a product or service.

Expandable Ad Banners: These are banner ads that expand when the viewer interacts with them, revealing additional content or options.

Floating Ad Banners: These are banner ads that remain fixed in a specific location on the screen as the viewer scrolls through the webpage.

Pop-up Ad Banners: These are banner ads that appear as a separate window on top of the webpage the viewer is currently viewing.

Full-screen Ad Banners: These are banner ads that take up the entire screen, often requiring the viewer to dismiss them before they can access the rest of the webpage.

Each type of banner ad has its own strengths and limitations, and the best choice will depend on the specific goals and needs of your campaign.

How To Create Banner Ads

To create a banner ad, you first need to determine the type of banner you want to design; this information will help you decide on what tool can do the job best for you.

What you also need to consider are the specific sizes required, what colors, pictures, and words you want to use.

Though there are different online media tools on the web, we shall focus on 3 of the major brands used to design banner ads – Canva and Bannerboo and Google Web Designer (GWD)

BannerbooCanvaGoogle Web Designer (GWD)
Can create static bannersYesYesYes
Can create animated bannersYesYesYes
Can create interactive bannersNoNoYes
Can create video bannersYesYesYes
Expandable bannersNoNoYes
Popup bannersNoNoYes
Full-screen bannersYesYesYes
Standard banners like 300×250 etcYesYesYes
Difficulty levelMediumEasyMedium – Advanced

Think about what message you want to share with the people who will see your ad. Then pick colors that match the message or make it stand out. Add graphics or images that represent your business.

Image Credit – Canva

In summary of how to create banners, use words that explain why people should visit your business or buy your products.

Using design tools like Canva or Bannerboo, where you can choose from lots of pre-made templates, can make your basic banner designs a breeze.
However, if you feel this process is way above your capabilities, I highly recommend that you hire a graphics designer who is good at designing banner ads to do this for you.

A great place where you can get good graphic designers is on a freelance site like Fiverr. You can get professionally designed banners done for as low as $5.

Tips For Designing An Effective Banner Ad

Here are some tips on designing great banner ads that convert:

Keep It Simple: Don’t try to cram too much information into the ad. Instead, focus on one key message or call to action.

Identify Your Target Audience: It’s important to understand who you want to reach with your ad banner. This will help you choose the right websites to display your ads on and design your ads in a way that will appeal to your target audience.

You can take this further by creating a Buyer Persona for your campaign. This will give you more insight into who your target prospect really is and how to communicate your offer to them through your banner design.

Choose The Right Websites To Display Your Ads On: It’s important to choose websites that your target audience is likely to visit. Look for websites that are relevant to your business and have a high level of traffic.

A smart way to also achieve this is by using Ad Networks. Getting your banners displayed on lots of websites can be a difficult, expensive and time consuming exercise, especially if you go through the manual route of contacting the website owners(Publishers) one by one.

However, there’s a smart, inexpensive way to get this done without spending so much time by reaching out to the different Publishers and negotiating their separate fees with them.

The most efficient way to get your display banner ads advertised on thousands of websites instantly is through Ad Networks.

Ad Networks are an important tool for businesses looking to reach a larger audience through banner advertising on websites. An Ad Network is a technology platform that connects advertisers and website publishers so the advertiser can display ads, either text or graphic, on the publisher’s website.

[Also Read] Ad Networks: A Quick Guide

Generally, these ads will appear in designated areas of a webpage and link back to the advertiser’s landing page, while providing them with revenue from clicks or impressions.

Illustration of Ad Banners Displayed On A Website For Laptop and Mobile Device Type | Image Credit: PPC Mate

Use Eye-Catchy Design: Your banner ad design should be visually appealing and grab the attention of your target audience. Use bright colors, clear and compelling images, and clear and concise text to make your ads stand out.

Use Contrasting Colors: Use colors that stand out against the background of the webpage to make your ad more visible. Most website pages have a white background color. To ensure your ad stands out, use white color backgrounds sparingly in your design.

Use A Call-To-Action (CTA): Your ad banner design should encourage people to take action, whether it’s visiting your website or making a purchase. Use a strong call-to-action, such as “Sign up now” or “Shop now,” to encourage people to click on your ad.

Test And Optimize: It’s important to continually test and optimize your banner ads to see what works best. Try different versions of your ads and see which ones perform the best. You can also use tools like Google Analytics to track the effectiveness of your ads and see where you can improve.

How Much Do Banner Ads Cost?

The cost of banner advertising can vary widely depending on a number of factors, such as the size and placement of the ad, the target audience, the ad format, and the duration of the ad campaign. Here are some general guidelines for the cost of banner adverts:

  • Display banners: These are the most common type of banners, and they are typically sold on a CPM (cost per thousand impressions) basis. The cost can range from a few cents to several dollars per thousand impressions, depending on the factors mentioned above.
  • Video Ads: These tend to be more expensive than regular display ad banners, as they require more resources to produce and may be more effective at capturing the attention of viewers. The cost of video ads can range from a few dollars to several hundred dollars per thousand impressions, again depending on the factors mentioned above.
  • Native Ads: These type of ads are designed to blend in with the content of the website or app where they are displayed. Native Ads can be sold on a CPM or CPC (cost per click) basis, with costs ranging from a few cents to several dollars per thousand impressions or per click.

In general, the cost will depend on the specific goals and budget of your ad campaign, as well as the competitive landscape of the industry in which you are advertising. It’s worth noting that the cost of banner adverts can vary significantly from one platform or website to another, so it’s important to do your research and compare costs across different options to find the best value for your money.


Here we answer some commonly asked questions about banner advertising.

How Effective Are Banner Ads On The Web?

The effectiveness of ad banners on the web can vary widely. Some studies have shown that banner adverts can be an effective way to drive traffic to a website and generate conversions.

However, other studies have found that banners can have a low click-through rate (CTR) and may not be as effective at driving conversions as other forms of digital advertising.

There are a number of factors that can impact the effectiveness of banner adverts, including the design of the ad, the placement of the ad, and the relevance of the ad to the target audience.

In general, ad banners are more effective when they are well-designed, placed on high-traffic websites that are relevant to the target audience, and use a strong call-to-action to encourage clicks.

What Are The Most Effective Banner Ads?

There is no single answer to this question, as the effectiveness of banner ads can vary widely depending on a number of factors like the ones we have already shared above.

What Are The Standard Banner Ad Sizes?

Banners can be designed to fit the location where it is intended to be displayed.
However, the following standard sizes are used across many websites and on Ad Networks like NG Adverts:

Conclusion And Next Steps

Creating targeted banner ads requires careful consideration of design elements as well as research into the target audience. Be sure to track analytics so that you can determine how effective your ad campaign is performing and make necessary adjustments accordingly.

After you have designed your banners, the next step is to have them displayed on website pages through Ad Networks like NG Adverts.

NG Adverts provides you targeting options to ensure you are reaching the right audience with your ads. Simply sign up as an Advertiser to get started.

By following these tips, you can effectively use banner ads to drive traffic to your business and reach your target audience.

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